ABDULAZIZ AL MUTRAFI
Strategic Events & Sponsorship Executive
Riyadh, SA.About
Highly accomplished Strategic Events and Sponsorship Executive with over 14 years of experience spearheading high-impact entertainment events, tradeshows, and stakeholder engagement initiatives across Saudi Arabia. Proven expert in end-to-end event lifecycle management, consistently delivering immersive audience experiences that boost brand visibility, drive significant ROI, and strengthen institutional partnerships. Adept at leading multi-agency teams, executing VIP/diplomatic ceremonies, and delivering scalable, national-level activations.
Work
Mazaq Events
|Founder & Managing Director
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Summary
Spearheaded the design and execution of entertainment-focused events, AR activations, and brand experiences, driving Vision 2030-aligned initiatives and ensuring creative oversight.
Highlights
Developed and led Saudi's first AR-powered live event activation, generating 3.9M+ impressions and increasing fan engagement by 30%.
Directed execution for multiple government exhibitions and tradeshows, ensuring full compliance and creative oversight aligned with Vision 2030.
Led project teams through comprehensive event strategy, budgeting, vendor procurement, and on-ground activation.
Developed and integrated immersive AR/VR technologies into live events for major entities including PIF, MoS, and Tourism Authority.
Ministry of Media (via Mazaq Events)
|Consultant - Strategic Partnerships & Sponsorships
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Summary
Delivered national and international MOU signings, protocol events, and stakeholder-facing activations, building and managing full event lifecycle plans.
Highlights
Produced comprehensive sponsorship strategies and secured SAR 40M+ in partnership and broadcasting value for national media asset monetization.
Built and managed full event lifecycle plans, from concept development to post-event analysis, utilizing custom KPIs to drive success.
Delivered high-impact national and international MOU signings, protocol events, and key stakeholder-facing activations.
STC Group
|Director of Relations & Protocol
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Summary
Oversaw 70+ strategic engagements across corporate showcases, exhibitions, and international tradeshows, directing high-level protocol and delivering significant cost savings.
Highlights
Oversaw 70+ strategic engagements across corporate showcases, exhibitions, and international tradeshows, enhancing brand presence.
Directed protocol for high-level visitors, government officials, and VIPs, ensuring seamless and prestigious experiences.
Delivered 10% cost savings through optimized logistics and AI-powered planning tools, improving operational efficiency.
Produced comprehensive event performance reviews and debriefs for each activation, informing future strategic decisions.
RISE Consultancy Group
|Senior Manager - Sponsorships & Partnerships
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Summary
Developed and executed commercial event strategies for major entities, securing over SAR 300M in sponsorship and broadcast revenue.
Highlights
Secured over SAR 300M in sponsorship and broadcast revenue through structured partnership design for key clients.
Developed and executed commercial event strategies for Qiddiya, NEOM, SPL, and other cultural institutions.
Led cross-functional event teams in public-private exhibitions, trade conferences, and media events.
Managed contract lifecycle and third-party vendor negotiations, optimizing terms and relationships.
Al Hilal F.C.
|Head of Business Development
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Summary
Launched and scaled the club's commercial activation platform, growing the partnership base by 30% and leading fan events.
Highlights
Launched and scaled the club's commercial activation platform, growing the partnership base by 30%.
Designed and led fan events, global appearances, and themed exhibitions in collaboration with commercial partners.
Led investor outreach and partner events across international markets, expanding global reach and engagement.
National Commercial Bank (NCB)
|VP, Senior Corporate Relation Officer
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Summary
Directed high-profile internal and external corporate events, including international conferences and executive summits, ensuring brand alignment and measurable ROI.
Highlights
Successfully managed over 35 high-profile events annually, including the IMF Saudi Banks Reception and Treasury Conferences, ensuring strategic alignment.
Strengthened NCB's brand image and executive visibility at global summits through elite event positioning and meticulous stakeholder engagement.
Managed the full sponsorship lifecycle, from proposal evaluation to performance tracking, delivering measurable ROI and enhancing brand partnerships.
Led protocol planning and VIP execution for dignitaries and senior executives, ensuring seamless experiences across global events.
Octagon
|Marketing Operations Manager
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Summary
Set up and led operations for the Octagon Riyadh office, managing high-profile brand activations and sports-linked exhibitions across Europe and GCC.
Highlights
Established and led operations for the Octagon Riyadh office, building foundational capabilities for regional growth.
Managed delivery of high-profile brand activations and sports-linked exhibitions, ensuring successful execution.
Managed event concepts and execution across Europe and GCC for diverse sports-entertainment clients.
Collaborated with global stakeholders to localize event strategies within Saudi Arabia's evolving event ecosystem.
Education
University of Greenwich
Bachelor of Arts
Marketing
Institute of Public Administration
Diploma
Sales & Marketing
INSEAD / GEA Leaders
Program
Entertainment Leadership
Languages
Arabic
English
Certificates
Project Management Professional (PMP)
Issued By
NCB Center
Six Sigma Green Belt
Issued By
NCB Center
Supply Chain Management & Advanced Communication
Issued By
NCB
Fundamentals of Leadership
Issued By
Samba Financial Group
Sports Sponsorship
Issued By
Universitat Autonoma de Barcelona
Skills
Event Management
Full Event Lifecycle Ownership, Planning, Activation, Analysis, Tradeshow Execution, Festival Execution, Exhibition Execution.
Stakeholder Engagement
Government Protocol, MOU Ceremonies, VIP Events.
Strategic Planning & Activation
Entertainment Sector Activation Strategy, Brand Visibility Strategy, Audience Engagement.
Financial & Performance Management
Budget Oversight, KPI Setting, ROI Reporting.
Leadership & Operations
Cross-Functional Leadership, Team Scaling, Vendor Contracting, Performance Evaluation.